This post is about the beauty of Social Media, but let's put aside our thoughts about intended reach or SEO performance, just this once. I want to focus on the 85 year old known as Bob Newhart who took advantage of his 1-day of revived fame sparked by the College Football Playoff National Championship.
Ohio State kicked some Oregon butt. (I had to give that shameless plug since I'm from O-H-I-O)
Anyhow, we all know that the college referee, Greg Burks, was not Bob Newhart, but it's still pretty cool when the stars align and famous look alikes become headline stories on top morning shows.
I was curious to find out exactly what Bob was doing on Twitter and how he knew how to respond so quickly. Here are few things to note:
1. Bob has a website - It has no active links to information, but does lead to his Twitter and FB pages
2. Bob's Facebook Page theme is nostalgic, but he only posts about once a month
3. Twitter - Same amount of posts as FB
If I had to guess, Bob probably has a really tech savvy Grandchild managing his online presence, but hey, at least they are doing something.
Kudos to Bob and to anyone else who can truly seize the moment.